Teams pour effort into tickets, specs and roadmaps, then treat the context around them as overhead. But the artefacts only carry information; the shared understanding of why the work matters is the real product, and it is the first thing to go missing.
Most teams treat a practice as the ceremonies on the calendar and the artefacts in the wiki, then wonder why copying a famous team's rituals changes nothing. A practice is really three parts that have to connect, and seeing which one is missing beats adding more process.
